AJG Insights
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Merchandising & Sales Strategy
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7. Merchandising & Sales
Alice James
7. Merchandising & Sales
Alice James
Adjusting Your Retail Business for a Post-COVID World
As consumers continue to change their shopping behavior and expectations of a compelling shopping experience, retail brands must adjust their businesses to align with this post-COVID world.
7. Merchandising & Sales
Alice James
7. Merchandising & Sales
Alice James
Create a Successful Apparel Retail Promotional Strategy
Building a strategic retail apparel promotional plan can help you stay competitive in a busy marketing climate. The key to executing a successful campaign is to first define the target customer, customize the promotion for this segment and use omni-channel marketing tactics.