Lunch & Learn - Leslie Randall of The Luxury Shrink
During our live Lunch & Learn Session with Leslie Randall, We explored her journey from working with top brands like Oscar de la Renta and Kate Spade to launching her creative agency, The Luxury Shrink. Leslie shared her insights on branding, design, and using AI as a creative tool to push artistic boundaries.
Your Brand Should Reflect Who You Are
Leslie emphasized the importance of authenticity in branding—your aesthetic, values, and creative vision should guide your brand identity. By staying true to yourself, you attract the right audience and opportunities. It’s okay to say no to things that don’t align with who you want your brand to be.
Design with Longevity in Mind
Leslie blends vintage inspiration with fresh color palettes to create brand identities that stand the test of time. She encourages brands to look beyond trends and focus on what resonates with their long-term vision - understanding design formulas, referencing vintage advertisements or other inspirations, and finding elements that resonate with you can be the key to creating unique, timeless brand identities.
Utilize AI as a Creative Tool, Not a Replacement
Leslie demonstrated how she uses AI to speed up ideation, generate concepts, and refine ideas. However, she stressed that AI should be a starting point, and to treat is as a “team” working for you - you are the final creator, and true artistry comes from refining and personalizing the output to make it uniquely yours.
The Power of Collaboration
Working with the right team and knowing when to seek expert support is one of the hardest lessons to learn, but so valuable! Whether it's branding, sourcing, or design, a strong network helps you execute your vision, support you when you need it, and celebrate your successes together.
We’re grateful to Leslie for sharing her expertise with our community! Have questions or want to connect with her? Drop them in the comments!
Fashion Founder Collective
Fashion Founder Collective is more than just another resource. It’s a space where you can connect with industry experts, gain valuable insights, and meet other business owners who truly get what you’re going through. To access these live events, along with all of the other amazing benefits of AJG’s online community, join Fashion Founder Collective today!
To learn more about AJG Fashion Consulting and how we have helped brands launch and grow, visit www.ajgfashionconsulting.com. Looking for more details on how we can help? Book some time with us for a free 30-minute consultation.