Launching Brands

Launch Your Fashion Brand Without the Costly Mistakes.

You’re starting from the ground up and need guidance to launch with confidence.

Bringing your first collection to life is exciting, but it can also feel overwhelming. You’re trying to learn a new industry while figuring out sourcing, production, and budgets, and one wrong move can set you back.

That’s where we step in. Think of us as your mentor and operator in one. We’ll guide you through each stage, explain what’s happening in plain language, and make sure nothing slips through the cracks. With a proven roadmap and a steady hand, you’ll launch with confidence and avoid the expensive mistakes most first-time founders make.

Start your launch journey with a clear plan and a trusted team.

Book a Call

How We Help

We take you from idea to finished product through a proven step-by-step process. You’ll know exactly what to expect at each stage, with a trusted partner guiding you the whole way.

A Clear Roadmap to Your First Collection

Value Pillars

Design & Branding

Turn your vision into sketches, line sheets, and fabric options.

Create on-garment branding elements that tell your story.

Sampling & Technical Design

Build tech packs and prototypes that translate your ideas into real garments.
Fit sessions and revisions to ensure the perfect product before production.

Production & Logistics

Manage production timelines, quality assurance, shipping, and customs.
Confirm delivery to your door without the stress of chasing details.

Global & Domestic Sourcing

Access vetted manufacturers, negotiate costs, and secure reliable supply chains.
Transparent pricing and certification audits so you can move forward with confidence.

From your first sketch to your first shipment, we’ll help you avoid costly mistakes and set your brand up for long-term success.

Our Fashion Design & Clothing Manufacturing Process

Design Kick-Off

You will meet with our Fashion Design experts to align on Design & Sourcing direction. We’ll work through designs together as well as source fabrics and trims for you to touch and feel.
Design Approvals

After working through design iterations, you approve the designs and select the right fabrics. We will work with you to select the right supply chain for your growth plan.
Tech Pack Creation

We create and send factory-ready tech packs to our trusted clothing manufacturing partners, we make the process easy by guiding you through the review and approval processes.
Sample Review

Test, wash, wear, and fit your samples until you get it right! Our trusted Fashion Designers guide you to ensure the best quality product and that your production matches what you want.
Production Starts

Congrats! You’re ready to begin production! Our Production Managers make this process easy by monitoring the production timeline and enforcing quality assurance standards.
Production Ships

Our team coordinates shipping of your finished product to your destination. The products will be pre-packaged and ready to stock your shelves and get your brand launched!

TRUSTED BY FIRST-TIME FOUNDERS

✹

TRUSTED BY FIRST-TIME FOUNDERS ✹

“If I'd found Alice James and her team three years ago, when I first started my brand, I would have saved myself LITERALLY tens of thousands of dollars as I built my brand from scratch. AJG is exceptionally knowledgeable when it comes to technical, performance clothing design, sourcing and production.

— Meredith Knight, Founder & CEO of Boone’s Bay

“Alice James Global has been crucial to my brand from the very beginning! As someone with a full time job and a dream for a fashion brand, there was no way I could do both successfully. I’m able to focus on the brand and ideas while AJG expertly handles much of the logistics and technicalities necessary to create a meaningful and quality product!”

- Alissa Gipson, Founder of Naseberry