Launching Brands

Launch Your Fashion Brand Without the Costly Mistakes.

You’re starting from the ground up and need guidance to launch with confidence.

Bringing your first collection to life is exciting, but it can also feel overwhelming. You’re trying to learn a new industry while figuring out sourcing, production, and budgets, and one wrong move can set you back.

That’s where we step in. Think of us as your mentor and operator in one. We’ll guide you through each stage, explain what’s happening in plain language, and make sure nothing slips through the cracks. With a proven roadmap and a steady hand, you’ll launch with confidence and avoid the expensive mistakes most first-time founders make.

Start your launch journey with a clear plan and a trusted team.

How We Help

A Clear Roadmap to Your First Collection

We take you from idea to finished product through a proven step-by-step process. You’ll know exactly what to expect at each stage, with a trusted partner guiding you the whole way.

Value Pillars

Design & Branding

  • Turn your vision into sketches, line sheets, and fabric options.

  • Create on-garment branding elements that tell your story.

Sampling & Technical Design

  • Build tech packs and prototypes that translate your ideas into real garments.

  • Fit sessions and revisions to ensure the perfect product before production.

Production & Logistics

  • Manage production timelines, quality assurance, shipping, and customs.

  • Confirm delivery to your door without the stress of chasing details.

Global & Domestic Sourcing

  • Access vetted manufacturers, negotiate costs, and secure reliable supply chains.

  • Transparent pricing and certification audits so you can move forward with confidence.

From your first sketch to your first shipment, we’ll help you avoid costly mistakes and set your brand up for long-term success.

Our Fashion Design & Clothing Manufacturing Process

TRUSTED BY FIRST-TIME FOUNDERS

TRUSTED BY FIRST-TIME FOUNDERS ✹

If I'd found Alice James and her team three years ago, when I first started my brand, I would have saved myself LITERALLY tens of thousands of dollars as I built my brand from scratch. AJG is exceptionally knowledgeable when it comes to technical, performance clothing design, sourcing and production.

— Meredith Knight, Founder & CEO of Boone’s Bay

“Alice James Global has been crucial to my brand from the very beginning! As someone with a full time job and a dream for a fashion brand, there was no way I could do both successfully. I’m able to focus on the brand and ideas while AJG expertly handles much of the logistics and technicalities necessary to create a meaningful and quality product!

- Alissa Gipson, Founder of Naseberry

Book a Call to Start Your Launch Journey

Let’s map out your first steps and give you a clear plan to bring your fashion brand to life.