As consumers continue to change their shopping behavior and expectations of a compelling shopping experience, retail brands must adjust their businesses to align with this post-COVID world.

We asked Kat Gibbs, a brilliant freelance designer and illustrator, to break down branding for start ups. Read her expert insight on what branding is, why it’s so important and what you’ll ned to complete your brand’s image.

Building a fashion apparel business is a journey. By focusing on product costs, validating your pricing strategy and maintaining a healthy inventory you can plan for long-term profitable success. Don’t worry, you’ve got this!!!

International fashion and apparel production with ethical manufacturing partners is much different than traditional manufacturing. With her 10 years of experience, Brie Anna Faye offers her tips on sustainable partnerships.

When starting or growing a fashion apparel brand, understanding the necessary steps along with what you are paying for will help you to minimize costs during this start-up phase and invest in the right services. Don’t be afraid to ask questions and find people who can help you along the way. You can do this!

Building a strategic retail apparel promotional plan can help you stay competitive in a busy marketing climate. The key to executing a successful campaign is to first define the target customer, customize the promotion for this segment and use omni-channel marketing tactics.