Here is a helpful list of fashion industry definitions related to clothing production. Even as a beginner, feel confident in any vendor conversation by understanding and using some of these terms.

Building a strategic retail apparel promotional plan can help you stay competitive in a busy marketing climate. The key to executing a successful campaign is to first define the target customer, customize the promotion for this segment and use omni-channel marketing tactics.

We asked Kat Gibbs, a brilliant freelance designer and illustrator, to break down branding for start ups. Read her expert insight on what branding is, why it’s so important and what you’ll ned to complete your brand’s image.

There are many things to consider when deciding where to produce your product. We have broken it down for you into 3 main deciding factors.

When starting or growing a fashion apparel brand, understanding the necessary steps along with what you are paying for will help you to minimize costs during this start-up phase and invest in the right services. Don’t be afraid to ask questions and find people who can help you along the way. You can do this!

International fashion and apparel production with ethical manufacturing partners is much different than traditional manufacturing. With her 10 years of experience, Brie Anna Faye offers her tips on sustainable partnerships.