Designing with Purpose: How LIIEVE is Redefining the Wardrobe Staple
Lieve Saether, founder of LIIEVE, is no stranger to thoughtful design. After two decades in interior design, she launched her fashion brand to solve a problem she heard time and again from clients: nothing in their closet truly fit or felt good. LIIEVE was her answer a brand centered on timeless, beautifully made pieces that prioritize feel, function, and longevity.
Inspired by her European upbringing and a true understanding of materials, Liva’s approach blends old-world craftsmanship with modern modularity. Her signature innovation? A convertible collar shirt, rooted in historical design, that lets women customize their look without compromising on quality.
From handcrafted accessories made in Mexico to Austrian-milled fabrics, every detail is intentional. And her mission goes beyond aesthetics it's about confidence, comfort, and connection. "We want to be the brand you reach for when you need one thing in your closet to always work,” she says.
As LIIEVE looks ahead to new categories like dresses, skirts, and pants, Lieve remains grounded in her original vision: to make pieces that feel like home lasting, personal, and made to evolve with you.
To shop LIIEVE go to their website here, and follow their Instagram @liievebrand!
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Explore more stories like Lieve’s on our Fashion Founder Collective and follow us on Instagram @ajg_fashionconsulting for weekly insights, case studies, and founder spotlights.
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